Using the power of Social Media to attract & connect
Century Ballroom is hosting a twitter contest to celebrate their 1500+ fans!
Don't like how Facebook is choosing what stories are "highlighted" at the top of your news feed? Click the "Sort" button on the top of your news feed and select option "Recent Stories First" to switch back to chronological order.
Social Magnet welcomes our newest Facebook client, Mercer!
With stores in Pine Lake Village in Sammamish and Seattle's University Village, Mercer is Seattle's finest contemporary store for women.
We are excited to bring you news and photos of new arrivals, special offers and will also let you know about events in our area that we think you'll enjoy!
Like Mercer on Facebook, here.
Mercer features the newest contemporary clothing and accesories from brands & designers: Vince, Theory, Rachel Zoe, 2812 by Sienna Miller, Rebecca Taylor, Paul & Joe Sister, Parker, Mother, J Brand, Citizens of Humanity, Dolce Vita and many more.
FollowerWonk is a great (free, with an optional premium paid version) Twitter program that lets you search twitter profile bios. You can also target your search to specific locations, which is a good feature for local businesses. FollowerWonk is a great way to find potential fans, clients, bloggers and members of the press.
A special thanks to Mollie with Crave Seattle for introducing me to this tool!
Update: Since posting the instructions about migrating a personal Facebook account to a Fan page, I've come across accounts of users having issues when transfering (including getting locked out of accounts, issues with re-establishing a personal profile account for themselves and more).
I'm sad to report that this "answer" to a problem that Facebook has provided us seems to have given us more problems than help. At this time, I do not suggest using this tool.
Since I started working in social media, I've come across brands and companies (specifically a significant number of nightclubs) that joined Facebook as personal Profile accounts, rather than business Fan pages. Having a business represented by a personal Profile account not only goes against Facebook Terms of Service but is also a hassle for the business, since they must manually accept friend requests from those wishing to connect. Personal Profile accounts do not let you install third party apps like contest pages and online stores, which are available only to Fan pages. Many Facebook users are also turned off by the idea of a business being listed as a "person" and will choose to not connect with brands which give them only this option.
You've seen it before: An email with a hyperlinked word that, when clicked, auto generates a tweet for you. A box pops up with a suggested tweet that you're able to edit before you send it out to your followers.
Hotel Bellevue’s award-winning luxury guest rooms and 200,000 square feet of world class athletic facilities provide the perfect place to stay fit and get pampered this winter.
Whether you've got out of town guests visiting for the holidays, are in from out of town yourself, or just need a luxurious night away from home, Hotel Bellevue is the place to stay!
Fans and followers are important in any social media campaign. But how do you turn these fans into advocates? An advocate not only follows your Twitter feed or likes your page, but takes a moment to share your news or events with their own network.
This Friday, October 14th, join Seattle Chamber as they continue their informative Social Media series. From noon to 1:30pm, guest speaker Michael Brito (Senior VP at Edelman and author of "Social Business: A Playbook for Social Media in Your Organizations") shares how to create a robust content strategy to help upgrade fans and followers to advocates.
I have personally attended a handful of the Seattle Chamber Social Media Series events and have walked away with more in my social media "toolkit" after each event. I can't wait to hear what tips and tricks Brito shares with us.
Register by end of day today to save $10 on this event at Springhill Suites in downtown Seattle.
Click here for more information and tickets.
The Social Media Examiner takes a look at the five most recent Facebook changes (News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline) and how they will impact marketers and business owners.
Here's one of my favorite ways the changes will affect Facebook Fan Pages:
Some brands (especially those that represent real people) have asked if they should be a personal page vs a Fan Page, now that subscriptions are allowed. Here's a look at the differences:
Check out their full article, here.
The night before Facebook's f8 conference, Mashable reported that the social network was going to announce some dramatic changes coming soon to their platform. Though the video stream started off a little rocky with a luke-warm received performance from Andy Samberg (actor who plays him on SNL), Zuck shows some improvement in his public speaking. And Facebook wasn't lying: the changes going into effect in the coming weeks are BIG. One of the features Facebook is rolling is Open Graph, which is going to change not only the way we interact with apps and games but also in the way we interact and view information, watch movies, listen to music and more.
Robert Hof, Forbes:
Facebook’s F8 developer conference is for software developers, of course, not advertisers. Still, the big changes Facebook announced today, such as a newTimeline that will replace profile pages, seem sure to have huge implications for marketers as they try to get their arms around how best to reach consumers on the world’s largest social network.
That should help Facebook build more momentum for ad sales, which eMarketer already forecasts will double to $3.8 billion this year. ”We’re not doing anything new here with ads, but this should make ads better,” CEO Mark Zuckerberg said after his keynote. Or at least help marketers better reach and get people’s attention with their ads.
How so? Here are a few ways:
* More engagement on Facebook. People are spending increasing amounts of time on Facebook, whether it’s playing social games like FarmVille or sharing photos. Anything like Timeline that encourages people to post more about what they’re doing–and they will do so automatically, if they set up music, movie, and others apps that way at the outset–means they’ll be spending more time on the site. That’s what advertisers are looking for, in addition to the sheer numbers of people on the site–now 800 million worldwide.
What’s more, if you’re an entertainment marketer such as Sony, the new music and movie apps that allow people to share what they’re listening to and watching–and even start consuming those songs and movies themselves–means you know exactly whom to market to for similar artists or movies. Sony doesn’t need to guess the demographics of someone who may be likely to see a particular kind of movie–they’ll have a much more precise idea from knowing who likes what movies.
* Data for more precise targeting. The more people do on Facebook, the more data they generate about their interests, needs, wants and everything else marketers are interested in knowing. Through something Facebook calls Graph Targeting, marketers can target just whom they want to reach, such as people who like a particular kind of music or who have visited a store multiple times. “A lot of these enhancements open up the visibility of people’s passions,” says Blake Cahill, CEO of social media agency Banyan Branch. “This should make it a lot easier to do ad targeting.”
* More options for social ads. Currently marketers can turn actions Facebook users take, such as clicking a Like button of a product or checking in at a store, into ads called Sponsored Stories that appear in their friends’ Facebook newsfeeds. Up to now, marketers have been able to turn only a few actions, such as a Like or a check-in, into Sponsored Stories.
Toggl is a time tracking tool that is super simple to use, gives you the ability to set up separate categories and is also an app for iPhone and Android.
In a world where every site and brand we love seems to have an email list, it can be hard to weed through the enews to read our important business or personal emails when we wake up in the morning.
Lucky for us, Google gets it. Gmail lets users filter emails to subfolders without hitting our inbox. This means we get to subscribe to as many enews as we want, without having them feel like spam.
Here's how to create a filter:
All new emails that come in from that email address will go to this subfolder and skip your inbox!
Some of my filter tags include "Daily Deals" (for Groupon, Living Social, Tippr, etc), "Shopping" (for Macy's, Barnes & Noble, Amazon and other shopping sites), and "Seattle Events" (i.e. Seattleite Mag, Downtown Seattle Association, Seattlest). I subscribe to a lot of enews that have news related to specific clients, and keep individual subfolders for those as well.
If you have any questions, feel free to ask!
Thank you, Gmail, for making my life easier and more efficient!
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